Branding Guidelnes

These are just a few simple rules to help you use our branding elements to easily communicate the Cappui brand effectively.Crafting Great Products. Into Technology Companies

Logo

The standard version of the Cappui logo should be used on most occasions where our logo is to be used or brand represented. This logo is made up of a 6 x 6 square grid where each square within this square has been given its own unique tint of colour from blue, light grey and dark grey. Where the most prominent colour is the Cappui emerald green. These hues should never be altered. With our grayscale version of the logo being used only where the logo is required to be smaller or less noticeable. Finally our black and white version of the logo should only be used as a single solid colour. And only be a maximum of ~100px pixels or less in height.

Wordmark

The Cappui wordmark is to only be used where our brand requires recognition by name and visual recognition is not required. There are only three methods of representation of our brand when using our wordmark. These three methods are that you must only render our wordmark in Colour, Black or White.

Logotype

The Cappui logotype is used to demonstrate how the logo symbol and wordmark should be aligned next to each other. The lockup of both the logo and wordmark must only be used in colour alongside colour versions, grey alongside grey versions, black alongside black versions and white alongside white versions. Where white versions must only be used on dark backgrounds and colour, grey and black on light backgrounds.

Spacing

The Cappui logo, symbol or wordmark should always be surrounded by a generous amount of whitespace. The left most column within the 6 x 6 square in the below diagram demonstrates how the whitespace is defined by “x”.