We flirt with hundreds of ideas. And then develop + prove their hypothesis with prospective customers iteratively. Scrapping 8 out of 10 of these ideas.
We flirt some more. Choosing a few viable ideas with network effect value. Then craft prototypes. Working direct with customers to find market-fit.
When commercial viability for an idea is proven. We get in a relationship with it and craft it into a product to beta. Testing iteratively with customers.
Once traction and a healthy revenue has been seen. We marry it. And launch it from the mothership to grow it as a company within 24-36 months
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